THE CLEAN FOOD STORE
Retail fit out, Visual merchandising & Styling
Completed April 2016
The Clean Food Store
The clients brief for their organic store in Shenton Park was to create an environment which celebrated their array of amazing organic products and provided a clean and easy to navigate shopping experience for their customers.
The material palette was kept simple with the warmth of the timber providing a welcoming ambiance to the store and tied in with the natural aesthetic of their brand. Lush green plants such as cascading ivy, potted ferns and hanging kokedama were introduced to add freshness and vibrancy to the interiors.
Various zones were designed within the store including a bulk goods display area, weighing and measuring station, cold fruit/produce fridges, packaged goods, bulk liquid station, body and home care products, as well as a beautiful organic bread display.
Custom cabinetry was designed to be modular in nature in order to give the clients the ability to merchandise and move the display units around according to their needs.
The design for the counter and its positioning at the front of the store allows customers to be greeted upon entry and creates a warm and engaging focal point. The timber frame surrounding the counter adds depth to the space and wall shelving directly behind the counter creates visual interest and promotes their amazing products.
Visual merchandising, sourcing and styling helped to bring their vision to life and the feedback and support they have received from their customers has been amazing.
Was a privilege to work so closely alongside these guys and have loved seeing their brand and concept come to fruition in this beautiful space.